aibloog internal

Change of name and new branding

To mark its 40th anniversary, the three partners Hugo Lambrigger, Marcel Ehrler and Ivo Herger want to communicate the values that make the company what its customers appreciate more simply and strongly and to carry the company's image into the future under a new, joint umbrella.

The experts at Lambrigger Treuhand AG have been advising their clients in the areas of accounting, taxes, management consulting and fiduciary services since 1982. In 1986 and 2018, the areas of auditing and Software as a Service (SaaS) were added with the two sister companies aidoo controllit ag and aidoo ag.

However, as the companies operate from the same premises and in some cases with the same employees, simplification and clarification have been needed for some time.

To this end, all the companies were combined under the common name "aidoo". aidoo consists of the two English words "I" and "do" and stands for the freedom of action and the opportunities that arise for customers as a result of the advice and support provided by aidoo. However, the name also stands for the pragmatic approach as well as the implementation strength and efficiency of the company, which sees the benefit for its customers as its primary goal.

"Every step of the process should be worthwhile for my customers," says Hugo Lambrigger in a joint discussion about the company's working methods and philosophy.

A new visual appearance gives a face to the focus on a "digilog" future. The interplay of analog and digital tools and means of communication enables the effective implementation of current and future tasks. The strong color scheme supports the modern, digital orientation in classic basic tones and a modern, yet more sedate title font reinforces the continuation of the tried and tested and emphasizes the company's extensive experience.

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